Rebranding !!

A plus size clothing outlet that is a joke in the fashion world. Their catalogue and web-site are posted with a model on the front who is beautiful and may well be plus size, but as we only see her head, who is to say??? Also lets be realistic about the images on the site and in the catalogue, a size 18/20 model may look fabulous in the garments. But, as they sell up to a size 32 I would like to see how the garments look on this size model.
Next; how do we rebrand Evans, so that they can take their rightful place in the high street and gain some respect from the other fashion outlets. After all their turn-over every year is in the millions, they should have a louder, more listened to voice.
Every regular size woman I have spoken to says..."oh yes, Evans, thats the fat womens shop, but, they have great jewellery". Not exactly what you wish for your brand, it should feel customer friendly and have a real footprint in the high street.